Pan Am Rebrand

Graphic Design • Print Design • Branding




Project Overview

Introduction

Pan Am, officially known as Pan American World Airlines, was the largest international American airline during most of the 20th Century. Before its collapse in 1991, Pan Am was a cultural icon, and during its heyday in the 1960s and 70s, it represented all the glamor and excitement that went along with air travel at that time.

Pan Am, officially known as Pan American World Airlines, was the largest international American airline during most of the 20th Century. Before its collapse in 1991, Pan Am was a cultural icon, and during its heyday in the 1960s and 70s, it represented all the glamor and excitement that went along with air travel at that time.

Overview

The Redesign

In order to stay competitive as an airline, the new Pan Am logo and identity seeks to create a more modern, updated company image, while still being respectful of its heritage and values.

The blue globe logo draws inspiration from different flight paths to major cities circling the globe. The pan am corporate signage references the original "wind swept" typography used throughout the company's history. My goal with this redesign was to create an identity that would feel both contemporary and up-to-date with consumers, while still being respectful of the brand's rich heritage..



logo

The Approach

Design Process

My design approach started with a series of low-fidelity hand sketches. I experimented with a play on the words “pan am,” as well as a redesigned globe motif to reference the old design. Based on the feedback I received, I decided to go with the crisscrossed globe icon.



process

The Design

Final Deliverables

color palette
stationery
boeing 747
boeing 747
boeing 747
boeing 747
credit card
poster
poster
poster
style guide
style guide
style guide
style guide

Post-Launch

Continued Iteration

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