eero for Business
Bridging the gap between consumer and enterprise to bring seamless connectivity to small businesses.
My role
UX lead for eero for Business
Deliverables
5+ key features to bring eero for business to market, web, responsive, and mobile platforms
Team
Product manager
UX design team
Web, iOS , and Android developers
Timeline
Q3 2022 - Q3 2024
The what
eero saw an opportunity to bring the same seamless WiFi experience retail customers enjoyed to the untapped SMB market.
The what
eero saw an opportunity to bring the same seamless WiFi experience retail customers enjoyed to the untapped SMB market.
The what
eero saw an opportunity to bring the same seamless WiFi experience retail customers enjoyed to the untapped SMB market.
The why
Small businesses either relied on consumer Wi-Fi solutions or enterprise, but there weren’t any players that fit in between those extremes. eero was positioned to fill that sweet spot to enter the prosumer and small business market.
The why
Small businesses either relied on consumer Wi-Fi solutions or enterprise, but there weren’t any players that fit in between those extremes. eero was positioned to fill that sweet spot to enter the prosumer and small business market.
The why
Small businesses either relied on consumer Wi-Fi solutions or enterprise, but there weren’t any players that fit in between those extremes. eero was positioned to fill that sweet spot to enter the prosumer and small business market.
The how
By researching our customer’s unique needs, we brought a new product to market that gave small businesses enhanced security, personalization, and stability.
The how
By researching our customer’s unique needs, we brought a new product to market that gave small businesses enhanced security, personalization, and stability.
The how
By researching our customer’s unique needs, we brought a new product to market that gave small businesses enhanced security, personalization, and stability.
Impact
190K
total eero for Business live, as of mid 2025, up from 0 in 2023.
190K
total eero for Business live, as of mid 2025, up from 0 in 2023.
190K
total eero for Business live, as of mid 2025, up from 0 in 2023.
Set to scale
eero for Business set the foundation for eero to directly enter the larger enterprise space.
Set to scale
eero for Business set the foundation for eero to directly enter the larger enterprise space.
Set to scale
eero for Business set the foundation for eero to directly enter the larger enterprise space.
ISP upsell
ISPs upsell eero for Business to their customers, helping bring in a new revenue stream for both eero and ISPs.
ISP upsell
ISPs upsell eero for Business to their customers, helping bring in a new revenue stream for both eero and ISPs.
ISP upsell
ISPs upsell eero for Business to their customers, helping bring in a new revenue stream for both eero and ISPs.
4.5%
Churn rate, lower than typical ISP churn rate of 6.5%
4.5%
Churn rate, lower than typical ISP churn rate of 6.5%
4.5%
Churn rate, lower than typical ISP churn rate of 6.5%